SADA Speaks

The Official Blog for SADA Systems, Inc.

Tuesday, September 5, 2006

Sony to stop selling LCD Monitors

At least in Japan and North America, which is quite a shift in strategy from a company that used to be the undisputed leader in computer monitor technology back in the CRT days (remember Trinitron?).

I guess this is what happens when both commoditizeation and super-specialization (IE - Sony didn’t really manufacture the LCD monitors itself - it contracted the process out - like a lot of the major players) take their toll.

Below are some facts:

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Sony had the tenth position in the global LCD monitor market in 2005, shipping about 3.07 million units and gaining 2.9% of the worldwide market, according to DisplaySearch. In the fourth quarter of last year, the sales volume of Sony’s LCD monitors totaled 347,000 units in North America, accounting for 40% of its worldwide quarterly shipments, the research firm added.

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