Top Websites are based on User Generated Content

Are we surprised? Below, Ken Rutkowski (www.KenRadio.com) discusses web-traffic growth rates of the top sites - they are all based on Web 2.0 concepts:

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Top Fastest Growing Web Brands are User-Generated Content
User-generated content sites, platforms for photo sharing, video sharing and blogging, comprised five out of the top 10 fastest growing Web brands according Nielsen//NetRatings. Image hosting site ImageShack ranked No. 4 among July’s fastest growing Web brands, increasing 233%, from a unique audience of 2.3 million to 7.7 million. Heavy.com, a video sharing site, took the No. 5 spot, increasing 213%, from 965,000 to 3.0 million unique visitors. Photo sharing site Flickr followed at No. 6, growing 201% from 2.1 million to 6.3 million unique visitors. Other user-generated content sites that made it into the top 10 fastest growing Web brands were MySpace, with a 183% year-over-year increase, and Wikipedia, with a 181 percent year-over-year increase.

Among the top 10 Web brands overall, MySpace was the number one fastest growing, increasing 183% from 16.2 million unique visitors in July 2005 to 46 million in July 2006. Google ranked number two, growing 23% from a unique audience 76.2 million to 94 million. eBay came in at the third spot increasing 13% from 51.1 million to 57.8 million unique visitors.

Content Statistics
16% of portable videos to be delivered over the Internet by 2011
46% of online users watch an online video at least once a week
70% of YouTube’s registered users are American
73% of UK downloaders download music regularly
9.2 mln Americans have downloaded a podcast, 5.6 mln downloaded video
In 2005 8% of American Internet users paid for digital music, in 2006 - 23%
Social network ad spending to reach $1.8 bln by 2010
Top 10% of YouTube videos generate 79% of plays
Video ads market shares: Yahoo! - 24%, TimeWarner - 14%, Microsoft - 11.4%, Viacom - 8.5%