Collaboration Between Google and Adobe to Produce Search Engine Friendly Flash Content

Google and Adobe give a leg up to search engine optimization by making websites created in Flash more readily indexed by search engines.

One long standing hurdle in developing search engine friendly websites has been Flash development. Adobe's Flash tool set provides a set of utilities for creating dynamic, attractive, animated websites. Until very recently search engines could not index content in websites created using Flash. To address this problem, Google and Adobe are collaborating to improve the ability of search engines to 'read' website content contained in Flash files.

Adobe took the lead in making their Flash content more readily indexed by search engines last summer when they provided Google with their Flash technology. Last summer's hand off of Flash to Google was supplemented last week when Adobe established a new SEO Technology Center for Flash. The SEO Technology Center for Flash is a new website from Adobe that focuses on providing developers with informative and helpful articles for creating Flash websites. Articles posted to the website focus on techniques to make Flash websites better indexed by Google and other leading search engines.

What does this mean for you? As this collaboration between Google and Adobe bears fruit you will likely begin to see more sites developed exclusively in Flash among the top results of a search term in Google. If you are a developer or if you work in search engine optimization this will have a greater impact on you. If you are a web developer, you will likely be able to stop warning clients away from Flash development on those projects where SEO is a key component. If your work is primarily in search engine optimization, you will be able to extend your services to clients whose websites make use of components developed in Flash.

Links to resources online:

• Adobe's SEO Technology Center website
• Search Engine Land article about crawling Flash content

Personal Trainer Gets Results with SADA Systems, Inc.

Advertising is great, but nothing speaks more to a company's ability to deliver than the words of it's clients.

Jack Witt is a personal fitness trainer and consultant based here in our hometown of North Hollywood. Jack's goal was to increase the size of his business; reaching out for more clients and new business opportunities. Jack engaged SADA Systems, Inc. to redesign his website at http://www.getfitwithwitt.com/ The redesign project also including adding e-commerce options to Jack's site and engineering it around search engine optimization (SEO) strategies and techniques. Jack's site was developed by SADA Senior Designer Eric J. Seaton, a veteran designer who has worked on numerous site redesign and SEO projects for SADA.

"I recently had a new client join for my personal fitness training services. She wasn't referred, didn't know me from any of my business networking organizations, nor see a flyer of mine anywhere around town. She lives in North Hollywood and Googled "North Hollywood Personal Trainer" and my website came right up. She really liked what she saw and "felt" from the site and immediately hired me and pre-paid 40 sessions in advance. Through that one transaction, my initial website expenses paid off. Thanks SADA!"

SADA develops cutting-edge technology tools for business that meet a marketing and/or operations need and add directly to the bottom line whether it's cost savings, additional business or even tools that can generate revenue themselves (ask us!).

If you'd like SADA to give your site a "workout" like we did for Jack, please call Michael Higby at 818.942.1094. If you need to give your self a "redesign" call Jack at (818) 760-3891.